A structured intelligence brief on the subscription video-on-demand market in the United States, tracking subscriber evolution across 131 platforms from Q1 2021 to Q4 2022.
The US SVOD aggregate subscriber pool grew from 372.6M in Q1 2021 to 510.3M by Q4 2022 (+37.0% full period; +15.3% YoY EOY 2021→2022), with Amazon Prime Video (98.8M) and Netflix (67.0M) as dominant anchors.
Source: Dataxis
Amazon (98.8M), Netflix (67M), Hulu (48M), Paramount+ (46.3M) and Disney+ (41.9M) collectively dominate the landscape.
Top YoY growth leaders (Q4 2021 → Q4 2022): Fox Nation (+133.1%), Peacock Premium (+131.2%), Screambox (+107.4%), Crunchyroll (+83.6%), Dropout (+75.7%) and BET+ (+74.6%).
Netflix peaked at 67.8M (Q4 2021) and recovered to only 67.0M by Q4 2022, while Peacock (+131.2%), Paramount+ (+47.8%) and Apple TV+ (+21.9%) each posted strong YoY gains.
Interactive analytics across 131 platforms, Q1 2021 – Q4 2022. Use filters to customise your view.
Aggregate of all tracked platforms at each quarter-end
Latest available data per platform
Use filters above to select platforms for comparison
Share of total subscribers by platform
Platforms >50K subs — Q4 2021 → Q4 2022
Platforms with net subscriber loss over full tracked period
All 131 platforms by subscriber scale tier
All 131 platforms, first available snapshot vs latest (Q4 2022) with full growth metrics. Click column headers to sort.
| # | Platform | First Available Subscribers | Latest Subscribers (Q4 2022) | Net Added | Growth Rate |
|---|---|---|---|---|---|
| Loading… | |||||